February 2025 | Recommit to Yourself
the ask: Fuel user engagement in the month of February with monthly in-app content centered around a key theme — self-care.
my role: Craft push notification and in-app copy that draws in users looking to level up their workouts and sustain self-dedication.
March 2025 | Faves From Her
the ask: Fuel user engagement in the month of March with in-app content led by some of Nike’s best female trainers.
my role: Craft push notification and in-app copy that puts the spotlight on female trainers for International Women’s Day.
