OB

Nike Bras

Engineered to Feel More You

 the ask: Evolve the world of Nike Bras into a new tonal and visual direction. Translate innovations into tangible benefits for the consumer, educating them on the different features and styles of Nike’s three established bra franchises: Alate, Swoosh, and Indy. Create recognizable, distinct visual and tonal personas for each franchise.

my role: As the sole digital writer on this project, I wrote for all executions within the Nike ecosystem. I also contributed to the conceptual stage of the campaign, helping define personas and headlines for each bra franchise.

All Bras

Nike.com

Left to right: Complete refresh of the CDP a.k.a. the “Find Your Sports Bra” page, partial refresh of the Bra Fit Finder

Left to right: In Wall Content driving to different destinations on Nike.com (Bra Fit Finder, Nike Bras CDP, and Store Locator)

Left to right: Nike Homepage, Women’s Landing Page

Email

Left to right: Campaign Email, Email Newsletter Module driving to Bra Product Wall, Email Newsletter Module driving to Nike Bra Fit Finder

Nike App

Left to right: Shop Home App Tile, General Push Notification, General Inbox Message

Left to right: General App Card, App Thread

Left to right: Bra Fit Finder Push Notification, Inbox Message

Left to right: Bra Fit Finder App Card, App Thread

Alate

Nike.com

Left to right: In Wall Content driving to Alate Product Wall, Alate Extended Product Detail Page

Nike App

Left to right: Alate Push Notification, Inbox Message, App Card, App Thread

Email

Alate Product Marketing Email Module

 

Swoosh

Nike.com

Left to right: In Wall Content driving to Swoosh Product Wall, Swoosh Extended Product Detail Page

Nike App

Left to right: Swoosh Push Notification, Inbox Message, App Card, App Thread

Email

Swoosh Product Marketing Email Module

 

Indy

Nike.com

Left to right: In Wall Content driving to Indy Product Wall, Indy Extended Product Detail Page

Nike App

Left to right: Indy Push Notification, Inbox Message, App Card, App Thread

Email

Indy Product Marketing Email Module

 
Team Credits:
Studio Manager: Matt Ripley
Producer: Ruben Barton
Project Coordinator: Tyson Kelsay
Senior Art Director: Tricia Chamberlain & Emily Lemmer
Art Director: Claire Pedersen
Designer: Miyu Shirotsuka
Junior Designer: Korina Wray
Senior Brand Narrative Director: Caroline Bleeker
Brand Narrative Director: Martha Martinez-Villagomez
Brand Narrative Manager: Brittnee Gregory
Junior Writer: Topacio Beerhalter
Project Director: Andrea Cutsforth-Cooke & Kristen Jones
Project Manager: Katherine Lane
Sr. Brand Directors: Nancy Pan & Ian Shepherd
Senior Brand Director: Robyn Winans
Brand Director: Courtney Vermaas
Brand Managers: Bekah Serio
Marketing Specialist: Meg Hiatt
Marketing Directors: Joe Brooks & Kristen Kehner
Digital Producer: Annalou Vincent
Digital Designers: Erica Cruz, Genevieve Poblano & Robinson Chan
Digital Writer: Olivia Bowman